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Digital marketing is the practice of using digital technologies to promote a business, product, or service. It encompasses a wide range of activities such as search engine optimization (SEO), content marketing, social media marketing, email campaigns, pay-per-click advertising, and more. Digital marketing allows businesses to reach their target audience efficiently and cost-effectively. With the right strategies, businesses can increase brand awareness, generate leads and convert them into customers. Additionally, digital marketing helps companies track their performance and measure the success of their campaigns.