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Hey! Look over here. Isnt that what signs and banners are supposed to get you to do? When theyre done well and you react to the implied command, they do so much more. In retail establishments, signs can enhance your store image, communicate the nature of what you do, help attract customers and drive impulse sales. No retail presence? Oversized posters and banners play a big role at your company meetings, special events, seminars and fundraisers.