Opening The Pathway of Speech

The ultimate goal achieved by properly correcting your hearing loss is to open the familiar pathway of speech, back to your brain. Typically, 80% of hearing losses are a type of loss called "Nerve Loss" or medically speaking, a "sensorineural hearing loss". Nerve loss happens in the innermost part of your ear called the cochlea. Your cochlea contains tens of thousands of microscopic, hair-like nerve endings. Normally, these nerve endings transmit electrical signals into virtual radio waves, which feed the brain information and stimulate your Central Nervous System (CNS).

Because your brain is pure intelligence, it adapts very well, at first. This is why most people put off getting their hearing corrected for so long. You don't realize how many sounds you're missing, because your brain fills in the missing sounds by "guessing" . . . yet as time moves on, your "guessing" becomes harder as your ears continue to filter the softer consonants out more frequently.

FACT: The average person will put off getting hearing aids 7 years after they discover they need help. The adage that "If you don't use it, you'll lose it" is the case. Slowly, your hearing loss affects memory, and your brain forgets how to listen. It is a medical fact that hearing loss puts stress on your body systems, contributing to other health concerns i.e., Alzheimer's, high blood pressure, depression, and more. See "Sound Health".

Easy listening is a gift most of us take for granted. As your hearing fades, listening becomes less of a pleasure and more of a challenge. This is obvious in the case of a profound or severe hearing loss, however, over time even a moderate and often a mild hearing loss can have a damaging effect on your quality of life both physically and emotionally.

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