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About Russell Cellular Verizon Premium Retailer
Established in December of 1993, as a home based business, owner Jeff Russell began as a lone sales representative selling Alltel Wireless from the trunk of his old Dodge Omni. Formerly a turkey farmer, Jeff was intimidated by big business and large towns. His fear of cold calling caused him to develop a strong referral program with the farmers and small business owners that were his first customers. Jeff developed his sales technique and soon hired a few outside sales representatives, all of them selling from the trunks of their cars.
2017 began with Russell Cellulars entrance into Verizon's Big 6, the retailer program for the six largest Verizon Authorized Retailers in the U.S. This recognition provided the company with the opportunity for accelerated growth in new markets, including the organization's first locations in California. By the first quarter of 2018, Russell Cellular maintained over 400 stores in 30 states. The company's future includes continued growth of same-store sales, as well as new locations that strengthen the company's nationwide partnership with Verizon. Regardless of the changes the company may experience, Russell Cellular will always strive to maintain its core values and founding principles that helped drive its success for nearly 25 years.