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Profile by Sanford - Mission Viejo

Profile began in 2011 when Sanford Health CEO Kelby Krabbenhoft challenged the organization to create a weight loss program rooted in science and research. Profiles first Clinic and Scientific Advisory Board came together to assemble all the pieces of a comprehensive program designed to set in the industry standard for how nutrition, activity and lifestyle coaching is delivered. Less than a year later, Profile opened its first reta...

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About Profile by Sanford - Mission Viejo

Profile began in 2011 when Sanford Health CEO Kelby Krabbenhoft challenged the organization to create a weight loss program rooted in science and research. Profiles first Clinic and Scientific Advisory Board came together to assemble all the pieces of a comprehensive program designed to set in the industry standard for how nutrition, activity and lifestyle coaching is delivered. Less than a year later, Profile opened its first retail location. Today, our results-oriented approach continues to fuel our growth.

Vision

To be the premier choice for healthy living.

Mission

Change lives, one relationship at a time.