About California Travel and Tourism Commission
California has it all: beaches, wine country, theme parks, alpine beauty, big-city fun, family attractions.
As a nonprofit organization, at Visit California, our mission is to develop and maintain marketing programs in partnership with the states travel industry that inspire travel to, and within, California.
We work hard to promote and market California as a premier tourist destination. From the mountains to the beaches, the redwoods to the deserts, and from our metropolitan cities to our unique small towns, we see it as our job to inspire travel to this amazing state, one visitor at a time.