About BBB Serving the Pacific Southwest

BBBs mission is to be the leader in advancing marketplace trust. We do this by

Setting standards for marketplace trust
Encouraging and supporting best practices by engaging with and educating consumers and businesses
Celebrating marketplace role models
Calling out and addressing substandard marketplace behavior
Creating a community of trustworthy businesses and charities

BBB sees trust as a function of two primary factors integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a businesss track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.