Period Display Views - Member's total display views or exposures from their
online display case
Period Display Clicks - This is an actual action by a human (not just an
exposure) to learn more
All Votes - When a
person visits an individual display they have the option (when feature
turned on) to click that they like this display or service.
Conservative $0.25 ROI - This
display click through value is calculated at a VERY conservative
$0.25 vs buying an ad at
$1.00 to $2.00
We find that these reports often offset the full cost of community
membership within the first 12 months from the member's launch date.
Industry Average $1.50 ROI -
This display click through value is calculated at an industry average of