From
To
| Display Case | Search Engine Exposures | Period Display Clicks | All Votes | Conservative $0.25 ROI | Industry Average $1.50 ROI |
|---|---|---|---|---|---|
| HR Block of Highland | 3,107 | 2,383 | 32 | $595.75 | $3,574.50 |
| TOTAL (1) | 3,107 | 2,383 | 32 | $595.75 | $3,574.50 |
AMCPB: 2,383 TOTAL: 2,383
Legend
- Display Case - Name of business
- Period Display Views - Member's total display views or exposures from their online display case
- Period Display Clicks - This is an actual action by a human (not just an exposure) to learn more
- All Votes - When a person visits an individual display they have the option (when feature turned on) to click that they like this display or service.
- Conservative $0.25 ROI - This display click through value is calculated at a VERY conservative $0.25 vs buying an ad at $1.00 to $2.00 industry average. We find that these reports often offset the full cost of community membership within the first 12 months from the member's launch date.
- Industry Average $1.50 ROI - This display click through value is calculated at an industry average of $1.50.
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