For businesses, churches and schools, LED signs are the most effective, least expensive form of advertising for small businesses according to the Small Business Administration (SBA). LED signs to give you the ability to target a large, critical audience of potential customers already at your front door for far less than a traditional advertising campaign would cost.
Advertising value and performance are typically measured in cost per thousand impressions (CPM). Traditional TV and Radio ads cost generally over $22, whereas an LED sign can be as little as $0.74 per 1,000 impressions. In this new digital era, organizations are discovering that they can lower their marketing budgets while still increasing awareness by using LED signs. Imagine having your own eye-grabbing content posted right outside your building for everyone to see what you offer, and where to find you.
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