Have you ever been searching for a product online and then wandered off to another website only to find that (surprisingly) that same item you were just looking at is now being advertised on a totally different website? Well, that’s not exactly fate; it’s a digital marketing strategy called retargeting that we marketers use to ensure our customers don’t forget about you.

Google’s vast Display Network includes 2,000,000+ websites and mobile apps that reach almost 94% of internet users on a daily basis. Using this network, we can target the people you want to reach with banner ads. With Google’s Display Network advertising, we can target your customers by gender, age, location, preferences, lifestyle, device, the content they view, and much more. We’ll send them relevant ads on the popular websites and mobile apps they frequent, such as ESPN, Fox News, CNN, HGTV, Oprah, and even local news.