For adult consumers concerned about the health effects of tobacco use, the best thing to do is quit. For many, quitting can be very difficult. For those who decide to quit, we offer QuitAssist®, an online resource to help them be more successful.

Developed with a review board of smoking cessation experts, QuitAssist highlights the Centers for Disease Control and Prevention's "Five Keys for Quitting" and helps connect adult tobacco users who have decided to quit to expert quitting information from public health authorities and others. In 2020, we began the process of re-evaluating QuitAssist to ensure the site provides cessation resources that are effective and inclusive. In 2021, we redesigned the site to include updated resources and more improved diverse representation of adult tobacco consumers who have decided to quit. The site’s improved navigation and layout are intended to increase ease of use and positive user experience.