In the last 20 years as business brokers in Houston, here’s the question we’ve been asked by small business owners approximately 10,000 times:

"What Is My Small Business Worth?"

Every business owner wants a simple, clean answer. And unfortunately, too many business brokers, CPAs, and fishing buddies are more than happy to give them a simple yet incorrect one. But intuitively, we know this can be a complex question to answer. The process of pricing a small business is like preparing a complex meal. You put in a lot of key ingredients to get to the end result.