Local SEO is a specialized branch of search engine optimization that focuses on optimizing a business's online presence to attract local customers. It involves a set of strategies aimed at improving a business's visibility in local search results, such as Google Maps and local search queries. Key components of local SEO include creating and optimizing a Google My Business (GMB) profile, ensuring accurate business information (name, address, phone number) across online directories, and encouraging positive customer reviews. Localized keyword targeting is essential, incorporating location-specific terms to align with the way people search for goods or services in a particular area. On-site optimizations, such as local schema markup and geo-targeted content, enhance a website's relevance to local searches. Additionally, businesses benefit from participating in local events and obtaining local backlinks, reinforcing their connection to the community. With the increasing emphasis on mobile search and voice-activated assistants, local SEO has become indispensable for businesses aiming to capture the attention of nearby consumers and drive foot traffic to physical locations.