The ABO Initiative at ImpactLife connects college students and university partners with the vital cause of blood donation. This program educates young adults about the importance of blood donation and engages them through campus events and volunteer opportunities. By targeting this demographic, we ensure a fresh and diverse donor base, crucial for sustaining the blood supply. Whether students donate blood or volunteer their time, they play an essential role in supporting our life-saving mission and fostering a culture of giving on campuses across the country.