At 360 Advertising & Communications, we often encounter clients who confuse a business plan with a strategic plan. To clarify, a business plan provides a broad overview of your business operations over a set period, typically around five years. In contrast, a strategic plan is focused on achieving specific, short-term goals that can be executed immediately, with measurable outcomes.

Our approach to strategic planning is customized to your needs. We begin with in-depth research into your industry, identifying challenges and opportunities while setting clear, actionable goals. If a marketing agency isn't starting with this level of detail, it's time to move on.