The Better Business Bureau (BBB) of the Pacific Southwest offers a variety of scholarship opportunities aimed at high school students in Greater Arizona, and San Diego, Orange, and Imperial Counties. These scholarships recognize and reward students who demonstrate outstanding ethical behavior in sports, leadership, and character. Among the scholarships offered are the BBB Ethical Athletes Scholarship and the BBB Ethical Cadet Scholarship, each fostering the importance of integrity and ethics among young individuals. Additionally, the BBB Ethical Torch Essay Scholarship encourages students to reflect on ethical dilemmas and promotes moral decision-making at a pivotal time in their lives.