Advertising Subscriptions
A Perfect Fallback Position for Those Not Ready for Full Chamber Membership
We have heard from many Chamber leaders that a segment of the population today seems interested in the promotional benefits of being part of the Chamber, but they are simply not interested in attending networking opportunities.
For this reason, we have built into all of our systems the option to offer an Advertising Subscription that is then offered through our Open For Business program. This allows non-members to still pay the Chamber to be part of their Chamber Member Marketplace, but not be included in the member directory or offered member-only options or discounts.
Connect to Your Chamber Member Marketplace and Build Non-dues Revenue
Some Chambers of Commerce may decide to offer Advertising Subscriptions right through their new Chamber Member Marketplaces. A non-member merchant, or a packaging supplier looking to advertise, but no time for networking would likely see this option as ideal. Since these advertising subscriptions are still sold through the Chamber at a price set by the Chamber, income is still generated. Since it is a subscription and not a Chamber Membership, then it might be a terrific recurring non-dues revenue stream.
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