The Feather River Tourism Association is a 501 c6 corporation working in association with the lodging providers of the Lake Almanor Basin, Indian Valley, Feather River Canyon, Quincy, and Bucks Lake to improve and develop the tourism economy of our communities.
The vision of the Feather River Tourism Association is to realize our area's full potential as a travel destination — to improve the quality of life of the people of our communities through an improved economy while preserving our natural resources — to drive a new era of development, growth, and opportunity for our residents and business community. Our mission as a District is to increase visitation to lodging businesses in Plumas County by providing results-oriented marketing, advertising, and tourism resources.