In today's fast-paced 24-hour news cycle, staying informed and attuned to media conversations is vital. At PLUS, we offer comprehensive media monitoring and social listening services tailored to our client's specific needs.

Media Monitoring

Our highly effective media monitoring approach ensures that our clients are always well-informed and equipped to make strategic decisions. We employ the following process:

Active Monitoring: We proactively search for relevant news using targeted keyword lists, enabling us to swiftly respond to breaking media developments.

Targeted Monitoring: Our team closely monitors key reporters and outlets covering the issues that matter to our clients, ensuring comprehensive coverage.

Reporting: We provide detailed reports that summarize the traction a breaking story has received, offering valuable insights.

Monitoring Tools: PLUS utilizes various tools to capture print, online, and television coverage, ensuring comprehensive monitoring.

Our media monitoring services are flexible and can cater to different reporting needs, including crisis management, real-time updates, daily summaries, or weekly overviews.

Social Listening

PLUS employs cutting-edge social monitoring tools combined with meticulous manual review to deliver comprehensive reports across multiple social platforms, including Twitter, Facebook, LinkedIn, Instagram, and Reddit. Our process involves:

Optimized Keyword List: We curate a list of keywords to capture both broad and niche conversations, ensuring a comprehensive understanding of social trends.

Influencer Identification: We identify key influencers, sites, and authors across channels based on their followers, mentions, and shares, allowing us to track influential voices.

Automated Analysis: We utilize automated tools to analyze mentions, count impressions, and track sentiment over time, providing actionable insights.

Trend Summaries: We summarize key trends, influencer mentions, and engagements, distilling complex social data into actionable information.

Detailed Reports: Our reports include customized recommendations for action, empowering our clients to leverage social media effectively.

Our social listening reporting can be delivered on a frequency that suits our client's needs, whether it's weekly reports or real-time monitoring during crises.

At PLUS Communications, we understand the importance of staying ahead of media conversations, both online and offline. With our robust media monitoring and social listening services, we ensure that our clients have a comprehensive understanding of the media landscape, enabling them to make informed decisions and effectively navigate the ever-evolving media environment.